• Juhi Saxena
• Dr. Taru Mishra

This article examines the relationship between corporate sustainability and financial performance, focusing on the shift from ethical environmental responsibility choices to the essential business environment of in a practical manner. With climate change and increasing consumer demand for environmentally friendly practices, companies are recognizing the economic benefits of integrating green infrastructure into their core business processes This paper reviews various mechanisms through which contribute to financial health, including cost savings, risk management and revenue opportunities Apple Case studies of leading companies such as , Tesla, and IKEA provide useful insights into successful strategies and outcomes. The study concludes that sustainable practices not only provide economic benefits, but also allow companies to establish leadership in a competitive, environmentally friendly market.

Sustainability, corporate, financial, cases

"GREEN INITIATIVES AND BOTTOM LINE IMPACT: How Corporate Sustainability Efforts are Driving Financial Performance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.h649-h653, April-2024, Available :http://www.jetir.org/papers/JETIR2404773.pdf

"GREEN INITIATIVES AND BOTTOM LINE IMPACT: How Corporate Sustainability Efforts are Driving Financial Performance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. pph649-h653, April-2024, Available at : http://www.jetir.org/papers/JETIR2404773.pdf