• Sreelakshmi

This study investigates the intricate relationship between financial risk perception and general risk perception among insured individuals, employing a cross-tabulation analysis methodology. Understanding how individuals perceive financial risks in the context of their insurance coverage is crucial for insurers, policymakers, and researchers alike. The analysis draws upon data collected from a diverse sample of insured individuals, examining their perceptions of financial risks across various demographic and socioeconomic factors. By cross tabulating these variables, the study elucidates patterns and correlations, shedding light on the nuanced interplay between financial risk perception and broader risk perceptions. Insights gleaned from this research contribute to a more comprehensive understanding of risk perception dynamics within the insurance context, informing strategies for risk communication, policy development, and insurance product design.

Life Insurance, Risk Perception, Financial Risk Perception , Cross tabulation Analysis

"Prospect the Relationship Between Financial Risk Perception and Risk Perception Among Insured Individuals: A Cross-Tabulation Analysis ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.j412-j416, April-2024, Available :http://www.jetir.org/papers/JETIR2404954.pdf

"Prospect the Relationship Between Financial Risk Perception and Risk Perception Among Insured Individuals: A Cross-Tabulation Analysis ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppj412-j416, April-2024, Available at : http://www.jetir.org/papers/JETIR2404954.pdf