• Deekshith C
• Roshani Lamba
• Bittu Rai
• Sidharth Verma

Abstract: This study examines investment behaviours among youth (aged 15-24, as defined by the United Nations), emphasizing the crucial role of financial literacy in navigating the complexities of modern financial markets. It explores how various factors—saving habits, risk tolerance, social media influence, scepticism towards traditional financial institutions, financial constraints, and the draw of digital platforms—shape young individuals' investment decisions. Additionally, the increasing interest in cryptocurrencies and digitalization's impact highlight the evolving nature of youth investment behaviour. Utilizing a survey of 300 university students, this research investigates the correlation between financial literacy levels—focusing on understanding compound interest, inflation, and equity risk—and investment choices. The analysis, powered by SPSS for factor analysis and hypothesis testing, seeks to uncover the relationships between financial literacy and investment behaviours. Findings aim to inform financial advisors, policymakers, and educators, advocating for enhanced financial education and engagement strategies tailored to youth, thereby supporting their financial goals and economic futures. This study not only contributes to the body of knowledge on youth investment behaviour but also highlights the importance of financial literacy in shaping informed investment decisions.

Youth Investment Behaviour, Financial Literacy, Digital Investment Platforms, Risk Tolerance in Youth, Skepticism and Financial Institutions, Financial Decision-Making, Savings Habits of youth, Digitalization and Financial Markets, Behavioral Finance in Youth, Investment Strategy and Education Level, Financial Constraints and Investment

"Understanding the Investment Behavior and Financial Literacy of Youth in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.j571-j599, April-2024, Available :http://www.jetir.org/papers/JETIR2404974.pdf

"Understanding the Investment Behavior and Financial Literacy of Youth in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppj571-j599, April-2024, Available at : http://www.jetir.org/papers/JETIR2404974.pdf