• Saksham Rajput
• Ritik Sharma
• Sakshi Rajput

Online shopping is now a common component of contemporary existence, as billions of individuals globally depend on e-commerce websites for their everyday necessities. Online shopping has revolutionized the retail industry by making it easier and more convenient to purchase a wide range of products. From clothes and electronics to groceries and household items, e-commerce has become a dominant player in the market. Over the past decade, it has been a significant driving force in the IT industry and continues to expand with a growing market size. Companies are now required to create an online platform for shopping or marketing to facilitate direct interaction with customers. In this article, I have examined various main e-commerce technologies such as auctions, negotiation, recommender systems, automated shopping, and trading. This article further explores the potential e-commerce opportunities created by Web 2.0. E-commerce, otherwise known as electronic commerce, refers to the process of buying, selling, or exchanging goods, services, and information through computer networks. As a result of technological progress, using networks has become indispensable for our daily activities. In today's modern business environment, online shopping holds significant importance. Businesses now have more chances and benefits due to the presence of online shopping. With the help of online shopping, the customer can conveniently discover the desired product and analyze its price across multiple websites. Many e-commerce businesses offer a range of promotions, such as discounted prices, free shipping, cashback incentives, and flexible return policies. This article investigates the definition of e-commerce and online purchasing, the steps involved, and the benefits, and drawbacks of online shopping in India. The emphasis is on the characteristics and difficulties related to this form of shopping. This research aims to examine the different uses of online shopping in the Indian context. Moreover, the article emphasizes the challenges that arise for individuals when they opt for online shopping.

E - Commerce

"''E-Commerce The World of Online Shopping''", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.k270-k287, April-2024, Available :http://www.jetir.org/papers/JETIR2404A35.pdf

"''E-Commerce The World of Online Shopping''", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppk270-k287, April-2024, Available at : http://www.jetir.org/papers/JETIR2404A35.pdf