• RISHAV GUPTA
• BINAY KUMAR SAHU
• NEERAJ DWIVEDI
• LAKSHMAIAH BOTLA

In today's digital environment, the usefulness of social media marketing for small businesses is a subject that is becoming more and more important. This study examines how social media marketing tactics affect small businesses, concentrating on important metrics like revenue growth and client acquisition. One hundred small businesses were given a structured survey questionnaire to collect quantitative information about their social media practices, perceived efficacy, obstacles they faced, and plans. To gain qualitative insights into the subtleties of social media marketing strategies and their perceived influence on business success, additional research was done through interviews and case studies. The results of the data analysis showed that the selected model, which included independent variables such as preferred social media platforms and posting frequency, was unable to explain the variability in annual revenue growth or customer acquisition. According to these results, social media marketing is still crucial for consumer interaction and brand exposure, but small businesses may not see a direct improvement in performance from merely posting more frequently or using particular platforms. Rather, comprehensive marketing approaches that take into account elements other than social media, like targeting tactics, content quality, and overall marketing initiatives, might be more successful in promoting company expansion. This study adds to a better knowledge of the challenges small business owners have when implementing social media marketing methods, and it offers insightful information for anyone looking to improve their digital marketing tactics.

Social media marketing, small businesses, social media platforms, digital marketing

"Effectiveness of social media marketing in small businesses", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.k655-k670, April-2024, Available :http://www.jetir.org/papers/JETIR2404A89.pdf

"Effectiveness of social media marketing in small businesses", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppk655-k670, April-2024, Available at : http://www.jetir.org/papers/JETIR2404A89.pdf