• T. Saikrishna Shroff
• Dr. Ipsita Priyadarsini Pattanaik
• Dr. Sunil K.Dolai

E-commerce in India has witnessed remarkable growth in recent years, fueled by factors such as rising internet penetration, widespread adoption of smartphones, and evolving consumer preferences. This research paper delves into the current landscape of e-commerce in India, identifies key trends shaping the industry, analyses prevalent challenges and opportunities, and offers insights into its future trajectory. Drawing upon a comprehensive examination of academic literature, industry reports, and expert opinions, the paper aims to provide a nuanced understanding of the dynamics driving the e-commerce sector in India as of 2023.

E-commerce, India, internet penetration, smartphone adoption, consumer behavior, trends, challenges, opportunities, future outlook.

"ANALYSING THE IMPACTS OF E- COMMERCE SECTOR IN INDIAN ECONOMY: OPPORTUNITIES AND CHALLANGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.m515-m523, April-2024, Available :http://www.jetir.org/papers/JETIR2404C71.pdf

"ANALYSING THE IMPACTS OF E- COMMERCE SECTOR IN INDIAN ECONOMY: OPPORTUNITIES AND CHALLANGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppm515-m523, April-2024, Available at : http://www.jetir.org/papers/JETIR2404C71.pdf