• Md Dilshad Rain
• Dr. Meghna

Implementing effective social media strategies for an online shopping cart like Myntra in India requires a tailored approach that considers the unique preferences and behaviors of Indian consumers. Here’s an abstract outline: Platform Selection Focus on platforms popular in India like Facebook, Instagram, and WhatsApp. Leverage emerging platforms like TikTok and Clubhouse for innovative engagement. Content Strategy: Showcase diverse content featuring trending fashion, lifestyle tips, and user-generated content (UGC). Utilize influencers and celebrities for endorsements and collaborations. Community Engagement: Foster a sense of community through interactive posts, polls, and contests. Encourage user-generated content with branded hashtags. Localization: Tailor content to local festivals, cultures, and languages. Incorporate regional influencers to enhance relatability. Customer Service: Provide real-time customer support via social media messaging apps. Resolve queries promptly and professionally. Paid Advertising: Invest in targeted social media ads based on user demographics and interests. Utilize retargeting ads to capture abandoned carts and re-engage potential customers.

Social media strategies for online shopping cart in India (Myntra)

"Social media strategies for online shopping cart in India (Myntra)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.n419-n424, April-2024, Available :http://www.jetir.org/papers/JETIR2404D51.pdf

"Social media strategies for online shopping cart in India (Myntra)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppn419-n424, April-2024, Available at : http://www.jetir.org/papers/JETIR2404D51.pdf