• Paromita Vishvas
• Monika Meghwal
• Ms. Bhavika Mathur

In today’s Market, among the CRM services, Salesforce SaaS (Software as a Service) cloud-based platform is used widely as it provides very useful features and advantages to its beneficiaries like, bar charts, customizable dashboard, interactive messaging system, email integration, centralized data centre etc. Salesforce is #1 CRM platform that employees can access entirely over internet. The significance of CRM (Salesforce) in modern business is enhancing the customers’ satisfaction, profitability, personalized interactions and many more. Salesforce emerges as global leader in cloud-computing services, providing smooth customer interactions with the respective producer companies. And with its continuing advancement, Salesforce continues to dominate the CRM landscape through innovation, SaaS cloud computing and mobile technology.

CRM, SaaS, Salesforce, cloud-computing, innovation

"AN EFFECTIVE CRM TOOL: SALESFORCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.c418-c421, May-2024, Available :http://www.jetir.org/papers/JETIR2405251.pdf

"AN EFFECTIVE CRM TOOL: SALESFORCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. ppc418-c421, May-2024, Available at : http://www.jetir.org/papers/JETIR2405251.pdf