• PRASHANT ARYA
• DR. AMITA N. KOLAPKAR

The Decision making process of consumer’s have been influenced with the evolution of Social Media, the queries of consumers regarding their needs, wants, desire and demand of product or services are being easily fulfilled through various social media applications and websites. The role of technology through social media has resulted in consumer’s expectation from a restaurant to transition from unexpected delightful food/beverage experience to visually explored or reviewed experience, consumers who have earlier visited or been regular patrons of a particular restaurant helps future consumer’s in decisions making, creating a desire to try out and experience the viewed service experience. The study attempted has considered Management strategies for service business, SWOT analysis & Marketing mix to analyse data through descriptive study. Response were collected through personal interviews with owners and managers of 11 well established restaurants around Pune City. The study will help us to understand what strategies and measures restaurant owners and managers take in order to market their restaurants and how actively a restaurant uses Social Media.

Restaurant, Social Media, Consumer, Customer retention, Marketing Strategy, Management Perspective.

"A Study on Restaurant Marketing Strategies and Influence of Social Media for Casual Dining Restaurants", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.d18-d39, May-2024, Available :http://www.jetir.org/papers/JETIR2405303.pdf

"A Study on Restaurant Marketing Strategies and Influence of Social Media for Casual Dining Restaurants", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. ppd18-d39, May-2024, Available at : http://www.jetir.org/papers/JETIR2405303.pdf