• Pooja M
• Gyanamayee Panigrahi

The rise in Fintech has changed the India's financial Landscape with the introduction of Unified Payments Interface (UPI), developed by National Payments Corporation of India (NPCI). UPI has enhanced consumer experiences and accelerated payments across platforms. The study analyses the growth of funding parameters from 2014 to 2022, A Comparative analysis of 5 UPI App's comparing their growth and regression analysis is conducted for a period of 8 years i.e., 2016-2023. Data is collected from several sources including RBI and NPCL. The findings reveal UPI's popularity and its positive correlation with bank involvement in transactions.

"Analytical Study of Fintech in India - A Special Reference to UPI Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.g713-g721, May-2024, Available :http://www.jetir.org/papers/JETIR2405691.pdf

"Analytical Study of Fintech in India - A Special Reference to UPI Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. ppg713-g721, May-2024, Available at : http://www.jetir.org/papers/JETIR2405691.pdf