• Sreejith P Ajith
• Jasmeen Kaur

The use of colour as a principal element in interior design is well known. Colour can form the first impression of an interior space upon entering and influence emotions throughout one's stay. The field of hotel interior design presents an interesting opportunity for such an application of colours. By understanding how different colours can influence human behaviour and emotions, designers can create spaces that are aesthetically pleasing and functional and effective in achieving their intended purpose. The existing literature explains how individuals’ behaviour could be influenced by various colours, but there is limited emphasis on the effect of colour psychology, which is an auspicious field of study within the exploration of the application of colours in interior design. This study aims to analyse (number) selected research papers to broaden the knowledge base about the strategic application of colour psychology principles concerning hospitality settings. Secondly, the study aims to analyse and discuss how the findings could be used to improve the humanisation levels within the hotel. Analysis of the literature has shown that people from different backgrounds, ages, and education levels react differently to different colours. Attractive and comfortable colour schemes can impact the duration of stay in a particular space. People tend to stay longer in visually pleasing and emotionally satisfying environments.

Colour psychology, Hotel interiors, Guest experiences

"Reviewing The Underutilization Of Colour Psychology In Hotel Interior Design ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.q34-q39, May-2024, Available :http://www.jetir.org/papers/JETIR2405H07.pdf

"Reviewing The Underutilization Of Colour Psychology In Hotel Interior Design ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. ppq34-q39, May-2024, Available at : http://www.jetir.org/papers/JETIR2405H07.pdf