• Dr Kailas Chandrakant Deshmukh

Abstract :Banking business is emerging in both private and public sectors ,also cooperative banking is developed in Maharashtra ,however customers is most important element of any business particularly in today customers are playing most important role in modern banking ,to develop relationship between bank and customer it most important to use management principles or techniques when it implemented through electronic tools then it become electronic –Customer Relationship Management or e-CRM . The paper finds benefits and limitations of implementing e-CRM technique ATM in the area of Dhule district of Maharashtra

"Comparative analysis of use of e-CRM techniques in of public and private banking in North Maharashtra Region of Maharashtra India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 5, page no.q355-q364, May 2024, Available :http://www.jetir.org/papers/JETIR2405H44.pdf

"Comparative analysis of use of e-CRM techniques in of public and private banking in North Maharashtra Region of Maharashtra India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 5, page no. ppq355-q364, May 2024, Available at : http://www.jetir.org/papers/JETIR2405H44.pdf