• Pankaj Singh Chandel
• Dr Umakant Indolia

The concept of tourism has been in existence since ancient times, evolving alongside the development of communication. As means of communication improved and expanded, so did the world of travel. (Andreu, n.d)Through barter systems and exchange networks, people began to journey in pursuit of their needs and desires. Communication played a fundamental role in this process as individuals learned about new places through stories and accounts from others, prompting them to embark on journeys themselves. The world has seen significant transformations from medieval times to the present day, and this has had an impact on communication, travel, and tourism. Throughout different eras, various events have occurred. In ancient times, Naradji traveled from place to place in order to spread awareness of other cultures(Scharfe, 2002) (whether positive or negative). Some refer to him (NaradJi) as the first traveler in terms of tourism, (DISCOVER INDIA: India Tourism, 2012) while others see him as the pioneer journalist in mass communication. In medieval times, numerous emperors and kings from various parts of the world were drawn to the wealth of Aryawart and visited the region. This led to the emergence of cross-cultural tourism, accompanied by a surge in media communication through scriptures, paintings, and handicrafts.(Theilmann, 1987)(Pilgrimage in the Middle Ages, 2004) The rapid development attracted raiders who invaded India multiple times. In modern times, we can see India's Prime Minister drawing inspiration from Japan's spiritual and cultural preservation efforts seen in their Kyoto heritage model. He is now implementing a similar strategy to safeguard India’s own heritage properties. This represents the enduring impact of communication on nurturing cross-cultural tourism from ancient times until today. (Thomas, 1994) This paper aims to demonstrate the significance and ethical responsibility of intercultural communication in facilitating tourism development. The long-standing collaboration between cross-cultural tourism development and media/communication is a valuable alliance.

cross-cultural tourism, development communication, media, culture, intercultural communication

"Cross-Cultural Tourism and the Role of Media: Exploring Impacts and Influences", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.b737-b741, June-2024, Available :http://www.jetir.org/papers/JETIR2406180.pdf

"Cross-Cultural Tourism and the Role of Media: Exploring Impacts and Influences", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppb737-b741, June-2024, Available at : http://www.jetir.org/papers/JETIR2406180.pdf