• Dr. Satyender Yadav
• Dr. Pooja Yadav
• Neha Banshiwal

The purpose of this research is to investigate the application of artificial intelligence (AI) in social media marketing, focusing on the advantages, disadvantages, and ethical implications of this approach. Artificial intelligence provides various benefits, one of which is the ability to perform data analysis in a quick and efficient manner. This enables marketers to acquire useful insights on the behavior, preferences, and interactions of customers. As a consequence of this, it is possible to design tailored campaigns, which ultimately results in increased engagement and conversion rates. In addition, AI-driven solutions guarantee continual monitoring and prompt answers, which make it easier for firms to keep up with developing trends and adjust their strategy accordingly.

Artificial Intelligence, Social Media Marketing, Data Analysis, Customization, Ethical Implications.

"Artificial Intelligence Integration in Social Media Marketing: A Comprehensive Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.c118-c124, June-2024, Available :http://www.jetir.org/papers/JETIR2406215.pdf

"Artificial Intelligence Integration in Social Media Marketing: A Comprehensive Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppc118-c124, June-2024, Available at : http://www.jetir.org/papers/JETIR2406215.pdf