• D. Raja Sekhar
• S. Anil Kumar

The promotion of goods and services through digital technologies like primarily the Internet, but also mobile devices, display ads, and other digital media is known as digital marketing. The evolution of digital marketing over the 1990s and 2000s has changed how companies and brands utilise technology for marketing. Digital marketing efforts are becoming more common and effective as individuals utilise digital gadgets instead of going to physical stores and as digital platforms are increasingly integrated into marketing strategies and daily life. This paper mainly focuses on the conceptual understanding of digital marketing, the ways in which it benefits modern businesses, and a few case studies.

A Review on Digital Marketing

"A Review on Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.d487-d490, June-2024, Available :http://www.jetir.org/papers/JETIR2406358.pdf

"A Review on Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppd487-d490, June-2024, Available at : http://www.jetir.org/papers/JETIR2406358.pdf