• Aarthi D
• Mrs. Margaret Manoharan
• Dr. Beena Koshy

Children use the internet for a lot more than just research, they are active on social networking sites, uploading things like videos, pictures or even comments, downloading music and other files, chatting on various messengers and more. The main aim of the study was to assess the patterns of media usage and attitude of children towards media and technology and the relationship between media and parental perception of their child’s behaviour. Data was collected based on purposive sampling technique from 122 children between the age of 8 and 15 years in Paediatric OPD. Standardized questionnaire, Media and Technology Usage and Attitude Scale and Strengths and Difficulties Questionnaire was used. The medias that were available at their home are mobile phone (100%) and 97.5% of them have television available at home. More than half of the children have smart phone (65.6%) and internet connection (59.8%) in their home. Television viewing (48.36%) and phone calling (42.99%) were used more frequently by the children. There is an evidence of significant (p = .001) positive correlation between media usage and attitude among the children and no evidence of significant relationship between media usage and parental perception of children’s behaviour. The children’s positive attitude about technology makes them to use medias more. Children are becoming more media dependent and more of developing behavioral problems.

Media Usage, Attitude, Parental Perception, Behaviour, children

"Patterns of Media Usage and Attitudes of Children and its Relationship to Parental Perception of their Child's Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.e12-e17, June-2024, Available :http://www.jetir.org/papers/JETIR2406403.pdf

"Patterns of Media Usage and Attitudes of Children and its Relationship to Parental Perception of their Child's Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppe12-e17, June-2024, Available at : http://www.jetir.org/papers/JETIR2406403.pdf