• Md. Mahbub Rahman
• Md. Ashikullah

Social media is a very well-discussed phenomenon. This paper tries to find out the Influence of social media on academic performance of university students. The respondents were selected through purposive sampling from Bangladesh Army University of Science and Technology (BAUST), Saidpur Cantonment, Saidpur, Nilphamari, Bangladesh. The structured questionnaire has been used to take the opinions of the sample students. The recovered questionnaires (80 out of 100) cover a sound sample size for the findings. The collected data has been analyzed with descriptive statistical method. The study employs a social survey research design of a descriptive nature. Results show an extensive use of WhatsApp, Facebook, Snapchat and Instagram among the students. Astoundingly, over 99% of undergraduates are using phones with internet capabilities and conversant with social media. The students are using Samsung, Apple, Realme, Xiaomi, One Plus, Symphony and Huawei phones. The research indicates that the social media usage can destructively influence students by depriving them of proper use of time and disturbing their academic performance. But social media too has value for students: information access, research, and immediate communication. The study concludes by suggesting that student should reduce their time spent on social media. Excessive use can cause lowered self-esteem, lower academic results, hopelessness, psychological health issues and apprehension.

Influence, Academic Performance, Social Media, Students, BAUST.

"INFLUENCE OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF UNIVERSITY STUDENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.e185-e188, June-2024, Available :http://www.jetir.org/papers/JETIR2406428.pdf

"INFLUENCE OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF UNIVERSITY STUDENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppe185-e188, June-2024, Available at : http://www.jetir.org/papers/JETIR2406428.pdf