• Ayushi Garg
• Riya Dhar
• Kunal Goyal
• Prachi Khubchandani
• Parth Verma

Neuromarketing is an innovative confluence of neuroscience and marketing, offering a profound understanding of consumer behavior and decision-making mechanisms. This emergent discipline utilizes cutting-edge neuroscientific methodologies to probe the complex operations of the human brain in reaction to marketing stimuli. By exploring the subconscious motivators behind consumer decisions, neuromarketers strive to uncover insights that might be overlooked by conventional market research approaches. From discerning the influence of color and imagery on consumer perception to interpreting neural reactions to advertising content, neuromarketing offers a scientific perspective that enables marketers to optimize their approaches and achieve business success

Neuromarketing, Consumer behavior, Decision-making mechanisms, Cognitive neuroscience, Emotional segmentation

"Leveraging Neuromarketing: Crafting Emotional Segmentation Strategies for Effective Campaigns", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.e304-e312, June-2024, Available :http://www.jetir.org/papers/JETIR2406440.pdf

"Leveraging Neuromarketing: Crafting Emotional Segmentation Strategies for Effective Campaigns", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppe304-e312, June-2024, Available at : http://www.jetir.org/papers/JETIR2406440.pdf