• WESAM TAIEL FARHAN AL-BASHABSHEH

Certain developing nations employed media as a tool to restrict public access to information. With an increasing number of users, social networks are becoming increasingly important, and they impact political movements like the Arab Spring. It is now a weapon for influencing public opinion and bringing issues like human rights, democracy, and freedom of speech to light. This study looks into how opinion leaders in Jordan and India use and are affected by social media, particularly Facebook while communicating politically. The study uses a multi-approach (triangulation) that combines qualitative in-depth interviews with quantitative survey data. A total of 200 students were selected from the Jordan University in Amman, AL-Isra University in Amman, Indian Institute of Technology Delhi, and the University of Delhi. Data were analysed by Statistical Package for Social Science (SPSS) The statistical analysis included the following set of statistics: Simple frequencies, Percentages of these frequencies. The study concluded that social media had a positive impact on political promotion during the parliamentary elections in Jordan and India, especially Facebook, as it was the most widely used. The research highlights the impact of using social media (Facebook) for political promotion during parliamentary elections in Jordan and India and provides nuanced insights into the diverse roles of social media platforms, illuminating their impact on political discourse and engagement. Keywords: Social media, Facebook, political communication, opinion leaders, Jordan, India.

Social media, Facebook, political communication, opinion leaders, Jordan, India.

"The impact of social media in political promotion during the parliamentary elections in Jordan and India among opinion leaders", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.i70-i89, June-2024, Available :http://www.jetir.org/papers/JETIR2406808.pdf

"The impact of social media in political promotion during the parliamentary elections in Jordan and India among opinion leaders", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppi70-i89, June-2024, Available at : http://www.jetir.org/papers/JETIR2406808.pdf