UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 11 Issue 6
June-2024
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2406A02


Registration ID:
544082

Page Number

K10-K21

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Title

A STUDY ON IMPACT OF GOOGLE ADS TOWARDS THE PURCHASE INTENTION OF CONSUMERS AT THE INTERNET ADS

Abstract

This study aims to examine the impact of impact of Google Ads on purchasing intention of buyers. We considered the quantitative research and a cross-sectional design; a questionnaire survey is used to collect data. The study's population in Bangalore Urban, and the respondents are consumers. Random sampling was done. The sample size considered is 100. Regression analysis has done. Finally, the result suggest that google ads has impact on Purchase intention and both have positive relationship.

Key Words

Google ads, Purchase intention, Random Sampling, quantitative research

Cite This Article

"A STUDY ON IMPACT OF GOOGLE ADS TOWARDS THE PURCHASE INTENTION OF CONSUMERS AT THE INTERNET ADS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 6, page no.K10-K21, June-2024, Available :http://www.jetir.org/papers/JETIR2406A02.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON IMPACT OF GOOGLE ADS TOWARDS THE PURCHASE INTENTION OF CONSUMERS AT THE INTERNET ADS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 6, page no. ppK10-K21, June-2024, Available at : http://www.jetir.org/papers/JETIR2406A02.pdf

Publication Details

Published Paper ID: JETIR2406A02
Registration ID: 544082
Published In: Volume 11 | Issue 6 | Year June-2024
DOI (Digital Object Identifier):
Page No: K10-K21
Country: Bangalore, Karnataka, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2406A02
Published Paper PDF: https://www.jetir.org/papers/JETIR2406A02

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