• Kazi-Chishti Marzooka
• Kazi-Nakid Rafana
• Patil Gawali Asmita
• Garol Chaitali
• Khaire Sakshi, Jadhav Sakshi

Recent research in cosmetics is guiding scholars to explore traditional knowledge systems, using nature's resources to create safe and sustainable beauty products. This study investigates young consumers' perceptions of herbal beauty products in Aurangabad, Maharashtra, within the context of the Indian Knowledge System and Ayurveda. Government of India initiatives undertaken by the Ministry of Education (MoE) AICTE, New Delhi, to inculcate Indian Knowledge Systems (IKS) emphasizes the importance of integrating traditional wisdom into modern applications. This study examines consumers' understanding, awareness, attitudes, satisfaction, and preferences regarding herbal beauty products through a comprehensive survey. The questionnaire covers demographic information, awareness, perception, usage, personal preferences, purchasing behavior, cultural influences, sustainability, health concerns, innovative features, social and peer influences, and convenience. The findings reveal a significant increase in the use of herbal beauty products, highlighting a growing demand driven by traditional knowledge and modern preferences.

Indian Knowledge system, Ayurveda, Herbal Beauty products, Personal hygiene, Young consumers

"Herbal Beauty Products and the Indian Knowledge System: Insights from Young Consumers in Aurangabad", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 7, page no.c358-c365, July-2024, Available :http://www.jetir.org/papers/JETIR2407245.pdf

"Herbal Beauty Products and the Indian Knowledge System: Insights from Young Consumers in Aurangabad", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 7, page no. ppc358-c365, July-2024, Available at : http://www.jetir.org/papers/JETIR2407245.pdf