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July-2024
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 10 | October 2025
New UGC Peer-Reviewed Rules
ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 10 | October 2025
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR2407344
Registration ID:
545141
Page Number
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Title
The Effectiveness of Social Media Advertising on Consumer Behaviour A Comprehensive Analysis
Authors
Abstract
This study explores the impact of social media advertising on consumer behavior using a mixed-methods approach. It assesses how such ads affect consumer awareness, perceptions, and purchase decisions. The findings reveal that social media advertising significantly influences consumer behavior, with notable differences across various demographics and social media platforms.
Key Words
Social Media Advertising, Consumer Behavior, Digital Marketing, Influencer Marketing, Consumer Perception, Purchase Intention
Cite This Article
"The Effectiveness of Social Media Advertising on Consumer Behaviour A Comprehensive Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 7, page no.d435-d437, July-2024, Available :http://www.jetir.org/papers/JETIR2407344.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"The Effectiveness of Social Media Advertising on Consumer Behaviour A Comprehensive Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 7, page no. ppd435-d437, July-2024, Available at : http://www.jetir.org/papers/JETIR2407344.pdf
Publication Details
Published Paper ID: JETIR2407344
Registration ID: 545141
Published In: Volume 11 | Issue 7 | Year July-2024
Page No: d435-d437
Country: Pune, Maharashtra, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2407344
Published Paper PDF: https://www.jetir.org/papers/JETIR2407344
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