• Suman Singh
• Jaya Rani Mahato

Artificial intelligence is continually redefining the world. From customer engagement to business profit maximization, it is making a significant impact on the marketing environment. This paper highlights the broad spectrum of AI applications, including marketing, personalized content creation, predictive analytics, desired recommendations, strategy formulation for various systems, and customer segmentation. By leveraging AI technologies, marketing professionals can gain deeper insights about consumer behaviour, deliver targeted messages, and cultivate meaningful relationships with customers. Furthermore, this study entails the challenges and ethical considerations associated with AI implementation, providing an overview of future market trends and customer expectations in this dynamic field.

Artificial Intelligence, Market Trends, Customer Expectation

"Artificial Intelligence - A Study of Artificial Intelligence Tools on Modern Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 7, page no.g62-g67, July-2024, Available :http://www.jetir.org/papers/JETIR2407607.pdf

"Artificial Intelligence - A Study of Artificial Intelligence Tools on Modern Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 7, page no. ppg62-g67, July-2024, Available at : http://www.jetir.org/papers/JETIR2407607.pdf