• Dr. KAMMA RAMANJANEYULU
• Mr. JAINI SREEDHAR

Abstract This case study studies the impact of the prominent commercial company Dmart on the retail sector in the Kurnool District of Andhra Pradesh. This study analyses the influence of Dmart on the local retail segment done with the study of market dynamics, shifts in customer behaviour, and economic indicators. The study of essential variables such as pricing tactics, operational efficiency in the supply chain, and the environment for competitors confirms the impact of Dmart on traditional grocery store operations and the general financial situation of the region. The study's findings provide light on the challenges and rewards that small businesses face as Walmart cultivates rapidly and afford important insights into long-term growth tactics in a retail landscape that is ever changing

Keywords: Transformation, Market dynamics, Consumer behavior, Competition Pricing strategy, Local businesses, and Customer satisfaction

"DMART'S IMPACT ON RETAIL BUSINESS IN KURNOOL DISTRICT, ANDHRA PRADESH: A TRANSFORMATIONAL CASE STUDY"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 7, page no.g607-g618, July-2024, Available :http://www.jetir.org/papers/JETIR2407669.pdf

"DMART'S IMPACT ON RETAIL BUSINESS IN KURNOOL DISTRICT, ANDHRA PRADESH: A TRANSFORMATIONAL CASE STUDY"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 7, page no. ppg607-g618, July-2024, Available at : http://www.jetir.org/papers/JETIR2407669.pdf