• Charul Chaturvedi
• Dr Nishith Dubey
• Dr Pooja Sharma

In today’s dynamic business world, only products those who have been able to show their presence in different and most relatable form are able to gain customer attention. Celebrity Endorsement is a very fruitful strategy for doing so. It does not only help to recall but also enables to maximize profits. In India, celebrities are greatly adored. This research aims at finding the impact of Celebrity endorsed advertisements on the buying behaviour of consumers. The objective of this paper is to understand the shift in the perception of consumers, i.e., whether advertisements with celebrities are able to attract them or not and whether such advertisements are influence their buying or not. The research was carried out in Bhopal and nearby Cities. The data was collected from both the Primary and Secondary sources. The respondents were both male and female in various age groups. Data was collected with the help of a questionnaire and was analyzed and presented with the help of pie-charts and bar graphs. In conclusion, it was found that Celebrity Endorsement is not the only reason behind the purchase of the product. Majority of people tend to buy only when it is needed. Believability of the claims made in advertisements and Celebrities using Products is extremely low. Also, Advertisements featuring Celebrities is a costly affair. Therefore it should be carefully planned. The findings advocates the fact that a regular face can also create a great impact on the buying if product features are rightly displayed in the advertising.

Advertisement, Celebrity, Celebrity Endorsement, Brand Recall

"A STUDY ON THE IMPACT OF ADVERTISEMENTS USING CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 7, page no.g720-g729, July-2024, Available :http://www.jetir.org/papers/JETIR2407681.pdf

"A STUDY ON THE IMPACT OF ADVERTISEMENTS USING CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 7, page no. ppg720-g729, July-2024, Available at : http://www.jetir.org/papers/JETIR2407681.pdf