• Mr. Anil Kumar Yadav
• Prof. Sanjay Baijal,

The paper provides understanding about issues and challenges for the social media advertisement in Indian perspective. This paper encompasses the social media advertisings which face so many issues and challenges in India. If we see the last few years of international market, there is a rapid growth in social media advertisement adopted by the national and International firms. No doubt it largely due to the fast growing number of social media users and development of internet networks all over the world. With the help and use of some big platforms like facebook, Twitter, LinkedIn, Instagram publics are connected with each other all over the world. Now a day’s social media has given a big opportunity for businessmen to connect with the mass audience in real time. Mediation of third party has been eliminating because customers and companies can easily connect with each others. To getting various advantage from the social media advertisement, marketers facing so many challenges and issues on social media advertisement. They have to overcome these issues to get more and more benefits in present and creation of future opportunity. In this research, I have tried to point out some key issues and challenge those marketers and businesses facing while advertise on social media platforms. For example: How make a planning for effective social media advertisement? How choose the social media platform? How to build social media advertisement strategy? How to measure ROI on social media? Etc.

Social media, social media advertisement, Marketers, the internet, platforms, Facebook, Twitter, Linkedln, ROI,

"“Social Media Advertisement: Issues and Challenges -A study on Indian perspective”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 7, page no.h817-h821, July-2024, Available :http://www.jetir.org/papers/JETIR2407793.pdf

"“Social Media Advertisement: Issues and Challenges -A study on Indian perspective”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 7, page no. pph817-h821, July-2024, Available at : http://www.jetir.org/papers/JETIR2407793.pdf