• N.Madhusudhan Reddy
• Varakantham Bal Reddy

ABSTRACT: The main aim of banking is to accept deposits and provide loans to the needy people. The banking sector has now a days seen a drastic change in offering a wide range of services to the customers. Social banks offer financial services to the individuals and organizations that try to create social, environmental or sustainability benefits in the society. The social banks focus on investing in community, providing a lot of opportunities for the disadvantaged, and supporting social, environmental issues. Social banks try to invest their money in such areas wherein there are a lot of endeavours that promote the more good to the society. In order to know the concept of social banking, we may assume the main theme of general banking. While the general banks work on the principle of profit maximization, the social banking tries to implement the principle of attending the needs of profit-people-planet.

Traditional banking, digitization, social banking, profit maximization, societal view.

"A STUDY ON SOCIAL BANKING IN INDIA - A NEW HORIZON IN BANKING SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 7, page no.i364-i367, July-2024, Available :http://www.jetir.org/papers/JETIR2407834.pdf

"A STUDY ON SOCIAL BANKING IN INDIA - A NEW HORIZON IN BANKING SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 7, page no. ppi364-i367, July-2024, Available at : http://www.jetir.org/papers/JETIR2407834.pdf