• Anushca Banerjee

This document carries out a thorough examination of the legal implications of the convergence of AI technologies and privacy regulations, analyzing how the changing environment where advanced AI features meet current privacy legislation. With AI technologies becoming more widespread across different industries, they bring new obstacles to established privacy systems. This analysis delves into the influence of AI-driven advancements on fundamental privacy principles like data consent, transparency, and user control, utilizing big data analytics, machine learning algorithms, and automated decision-making. By examining existing legal standards like GDPR, CCPA, and other global privacy laws, the paper pinpoints critical areas of conflict and inconsistency. Furthermore, it evaluates the efficiency of existing privacy safeguards with regards to AI and suggests legal and regulatory modifications to tackle these growing challenges. The aim is to offer a detailed comprehension of how privacy measures can be adjusted to protect individuals in the era of AI while also promoting technological progress.

"AI Technologies and Privacy Protections: An In-Depth Legal Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 8, page no.d671-d676, August-2024, Available :http://www.jetir.org/papers/JETIR2408373.pdf

"AI Technologies and Privacy Protections: An In-Depth Legal Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 8, page no. ppd671-d676, August-2024, Available at : http://www.jetir.org/papers/JETIR2408373.pdf