• Vineet Pandey

Abstract: Artificial Intelligence (AI) has rapidly become integrated into various aspects of consumer life, influencing how individuals interact with technology and make purchasing decisions. Understanding the factors that shape consumer perceptions towards AI is crucial for businesses aiming to leverage this technology effectively. This paper explores the antecedents of AI and their impact on consumer perceptual formation, offering insights into how businesses can manage these perceptions to foster acceptance and adoption. Artificial Intelligence (AI) has undergone significant evolution over the decades, profoundly impacting business operations and strategy. This paper explores the historical development of AI in business contexts, tracing its evolution from early conceptualizations to modern applications. By examining key milestones, technological advancements, and business implications, this paper aims to provide a comprehensive understanding of how AI has transformed various industries and shaped contemporary business practices.

Artificial Intelligence, Consumer Perception, Business Strategy

"Antecedents of Artificial Intelligence and Consumer Perception Formation: An Analytical Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 8, page no.f52-f59, August-2024, Available :http://www.jetir.org/papers/JETIR2408608.pdf

"Antecedents of Artificial Intelligence and Consumer Perception Formation: An Analytical Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 8, page no. ppf52-f59, August-2024, Available at : http://www.jetir.org/papers/JETIR2408608.pdf