• Sheetal Singh Kharwar
• Prof. R.S. Meena

This article examines the evolving landscape of Corporate Social Responsibility (CSR) in the digital age, focusing on how emerging technologies like Artificial Intelligence (AI), blockchain, and big data are transforming traditional CSR practices. It explores the shift from conventional approaches to digital CSR, highlighting how these technologies enhance transparency, efficiency, and stakeholder engagement. Through case studies, the article illustrates real-world applications, such as AI-driven environmental sustainability initiatives, blockchain-based ethical supply chains, and digital platforms for social innovation. The discussion also addresses the challenges and ethical considerations associated with digital CSR, including the risk of exacerbating the digital divide, concerns over data privacy and security, and the potential for greenwashing. It emphasizes the need for business leaders to strategically integrate digital technologies into their CSR efforts, ensuring that these initiatives are both impactful and ethically sound. Looking ahead, the article speculates on future trends in digital CSR, including the potential uses of the Internet of Things (IoT), augmented reality (AR), and virtual reality (VR) in CSR initiatives. It also considers the importance of collaboration between companies, governments, and NGOs in leveraging digital tools for large-scale social impact, as well as the role of regulation in ensuring transparency and accountability. Ultimately, the article argues that the future of CSR lies in the responsible and innovative use of digital technologies, offering new opportunities for businesses to contribute to a more sustainable and equitable world.

Corporate Social Responsibility (CSR), Digital Transformation, AI-Powered Sustainability, Technology-Driven CSR, Digital Tools and Technologies

"CSR in the Digital Age: Leveraging Technology for Social Good", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 8, page no.f772-f781, August-2024, Available :http://www.jetir.org/papers/JETIR2408692.pdf

"CSR in the Digital Age: Leveraging Technology for Social Good", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 8, page no. ppf772-f781, August-2024, Available at : http://www.jetir.org/papers/JETIR2408692.pdf