• Dr.V.Sugumar
• N. Kavitha

In India, innovative marketing techniques and dedication to promoting a healthy environment are driving the organic food sector's steady growth. The emergence of organic food agriculture is also heightening awareness among individuals involved in agriculture. Organic foods must adhere to and uphold specific criteria in order to be designated as such. Establishing an effective marketing mechanism is crucial for enhancing organic production in India. There is a wide range of eco-friendly and health-conscious items available on the market that caters to consumers' health-related problems. The purchase of organic food products for their families has altered the consumer's behavior. Therefore, the researcher has opted to investigate the satisfaction of consumers towards organic food products in Karur City. The expert picked a convenient sampling method in the study. One hundred people from Karur City were picked by the researcher to take part. For analysis, both source and secondary data were used in this work. For the goal of research, information was gathered from 100 people who said they bought organic food. The Simple Percentage Method and Analysis of Variance are the tools and methods that are needed for this work.

ANOVA, Consumers Satisfaction, Organic Food Products

"A STUDY ON CONSUMERS SATISFACTION TOWARDS ORGANIC FOOD PRODUCTS IN KARUR CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 8, page no.f382-f384, August-2024, Available :http://www.jetir.org/papers/JETIR2408741.pdf

"A STUDY ON CONSUMERS SATISFACTION TOWARDS ORGANIC FOOD PRODUCTS IN KARUR CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 8, page no. ppf382-f384, August-2024, Available at : http://www.jetir.org/papers/JETIR2408741.pdf