• MANISH KUMAR KANNOJIA

ABSTRACT The advent of e-commerce has transformed the way businesses operate, presenting unique challenges and opportunities in the realms of accounting and management control. This paper explores the dynamic landscape of e-commerce, focusing on the critical roles that accounting and management control play in its success. It investigates how e-commerce businesses adapt and implement these practices to effectively manage financial resources, monitor performance, and make strategic decisions. In this paper underscores the pivotal role of accounting and management control in the e-commerce domain. As e-commerce continues to evolve, embracing new technologies and market dynamics, businesses must prioritize robust financial management and control practices to flourish in the digital age. This paper provides valuable insights and recommendations to help e-commerce enterprises navigate the intricate world of online commerce successfully.

KEYWORDS: Accounting; Competitive Environment; Digital Trends; E-commerce; Management.

"ACCOUNTING AND MANAGEMENT CONTROL IN E-COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 9, page no.c437-c445, September-2024, Available :http://www.jetir.org/papers/JETIR2409250.pdf

"ACCOUNTING AND MANAGEMENT CONTROL IN E-COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 9, page no. ppc437-c445, September-2024, Available at : http://www.jetir.org/papers/JETIR2409250.pdf