• Dr Neelam Kalla
• Juhie Tak

The article aims to study the relationship between artificial intelligence technology and the paradigm shift from traditional tourism to intelligent tourism, aiming to foster advancement in this area. The paper critically analyses the role of AI in Customer Service, personalization, operational efficiency, marketing, and sustainability. The study reviews the literature available to substantiate the claim that AI has transformed travel experiences through automation, augmentation, understanding, and interaction. The research evidence collected through secondary data supports the claim that AI has accelerated the enhancement of experiences both for sellers as well as consumers through Automated Booking Systems, Data Management, Customized Itineraries, Targeted Marketing: Dynamic Pricing, Resource Management, Predictive Maintenance, Chatbots and Virtual Assistants, Customized Recommendations, Customer Segmentation, Sentiment Analysis, Content Creation, Energy Management, Sustainable Travel Recommendations and Environmental Monitoring. The paper also precisely discusses the challenges the tourism industry faces with the use of AI.

Artificial Intelligence, Technology, Computerisation, Tourism, Travel, Ethics, Automation, Environment

"Conventional to Intelligent Tourism: Role of Artificial Intelligence", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 9, page no.c792-c801, September-2024, Available :http://www.jetir.org/papers/JETIR2409288.pdf

"Conventional to Intelligent Tourism: Role of Artificial Intelligence", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 9, page no. ppc792-c801, September-2024, Available at : http://www.jetir.org/papers/JETIR2409288.pdf