• DR. SAVITA TRIVEDI

The FMCG industry in India is expiring rapid expansion and potential growth. FMCG product touches every aspect of human life. These products are widely used by the society. This sector has shown an extraordinary growth in last few years. It is fueled by increasing income of middle-income group people. This sector is an important contributor in Indian economy. The FMCG industry is said to be highly competitive industry due to its strong branding and product advertising. From past decade, the revenue in FMCG industry in India has been growing at a faster pace and grew at the rate of 21.4%. The manufacturers continue to put in efforts to develop and enhance their products to sustain the huge competition. They search for strategies to stay in line with the market changes and consumer trends. In order to achieve their targeted goals and attain profitability, FMCG manufacturers continuously work for new sales venues and outlets for their products. More than 65% of total Indian population lives in rural areas and those people spend around 50% of their total expenditure on buying the daily used products as in the FMCG products. It is projected that in India, the number of people buying consumer goods online is to reach 850 million by the year 2025. This paper highlights on overview of FMCG sector and future prospectus.

An overview, evolution of FMCG Market, key trends, driving factors, role of rural consumers, future prospectus.

"An overview of Indian fast moving consumer goods sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 9, page no.c849-c859, September-2024, Available :http://www.jetir.org/papers/JETIR2409294.pdf

"An overview of Indian fast moving consumer goods sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 9, page no. ppc849-c859, September-2024, Available at : http://www.jetir.org/papers/JETIR2409294.pdf