• Natwarlal M Bhattad
• Dr. Ajit Kumar Khare

The Research paper aims to delve into the co-creation process within the Indian apparel value supply chain, focusing on how brands collaborate to develop new products for better consumer experience. The paper, based on doctoral research study, explores how Indian apparel brands stakeholders work together, manage their operations, adhere to guidelines, and enhance value in new product development to build innovation. Additionally, it seeks to identify the benefits derived from this collaborative approach. The findings of this study provide foundational understanding of the co-creation to decision makers of Indian apparel brands. Keywords: Apparel Value Supply Chain, Brand Collaboration, Co-creation, Innovation, New Product Development.

"Co-creation: A Study of Indian Apparel Brands", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 9, page no.d28-d38, September-2024, Available :http://www.jetir.org/papers/JETIR2409304.pdf

"Co-creation: A Study of Indian Apparel Brands", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 9, page no. ppd28-d38, September-2024, Available at : http://www.jetir.org/papers/JETIR2409304.pdf