UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 11 Issue 9
September-2024
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Unique Identifier

Published Paper ID:
JETIR2409338


Registration ID:
548233

Page Number

d322-d330

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Title

GREEN MARKETING: A STUDY ON CONSUMERS’ AWARENESS AND ATTITUDES TOWARDS ECO-FRIENDLY PRODUCTS AND SUSTAINABLE PRACTICES IN MARKETING

Abstract

Abstract: This research explores consumers' awareness and attitudes towards eco-friendly products and sustainable practices in marketing. Green marketing, as a concept, has gained considerable attention as environmental concerns grow. With an increasing focus on sustainability, understanding consumer perception becomes crucial for businesses to design strategies that align with eco-conscious preferences. This study collected responses from 100 participants to analyze their knowledge of green marketing, their purchasing behaviors, and how these align with sustainability trends in advertising.

Key Words

Green marketing, eco-friendly products, consumer behavior, sustainability, environmental awareness

Cite This Article

"GREEN MARKETING: A STUDY ON CONSUMERS’ AWARENESS AND ATTITUDES TOWARDS ECO-FRIENDLY PRODUCTS AND SUSTAINABLE PRACTICES IN MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 9, page no.d322-d330, September-2024, Available :http://www.jetir.org/papers/JETIR2409338.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"GREEN MARKETING: A STUDY ON CONSUMERS’ AWARENESS AND ATTITUDES TOWARDS ECO-FRIENDLY PRODUCTS AND SUSTAINABLE PRACTICES IN MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 9, page no. ppd322-d330, September-2024, Available at : http://www.jetir.org/papers/JETIR2409338.pdf

Publication Details

Published Paper ID: JETIR2409338
Registration ID: 548233
Published In: Volume 11 | Issue 9 | Year September-2024
DOI (Digital Object Identifier):
Page No: d322-d330
Country: ahmedabad, gujarat, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2409338
Published Paper PDF: https://www.jetir.org/papers/JETIR2409338

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