• Jas Dhiraj Jain
• Bhavesh Jain
• Karthik Guttula
• Shubham Jain

Our project explores the transformative potential of augmented reality (AR) technology in the fashion industry, focusing on virtual clothing and footwear try-on experiences. With the growing prominence of e-commerce, the ability to virtually try on items has become a pivotal innovation. The project investigates the development and implementation of AR based solutions that enable users to try on clothes and shoes from their homes using smartphones or other compatible devices. Key technologies such as computer vision, 3D modeling, rendering techniques, and machine learning are examined for their roles in enhancing the accuracy of virtual fitting by accommodating individual body shapes and sizes. AR-based virtual try-on offers not only convenience and accessibility but also economic benefits for fashion retailers. Reduced return rates, due to customers making more informed choices, are explored, along with the environmental implications of a more sustainable shopping experience. Furthermore, user acceptance and satisfaction levels are investigated, revealing the increasing demand for this technology. In summary, this project highlights how AR is reshaping the retail landscape, offering a dynamic, interactive, and personalized approach to clothing and footwear try-on. By improving the online shopping process, reducing returns, and contributing to a more sustainable fashion industry, AR-based virtual fitting rooms are poised to redefine how we shop for apparel and shoes, opening new horizons for consumer engagement and retail success.

Augmented Reality, 3D Modeling, Computer Vision, Rendering

"Try On Tech: The implementation of the augmented reality in the retail sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 9, page no.d520-d527, September-2024, Available :http://www.jetir.org/papers/JETIR2409360.pdf

"Try On Tech: The implementation of the augmented reality in the retail sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 9, page no. ppd520-d527, September-2024, Available at : http://www.jetir.org/papers/JETIR2409360.pdf