• AGRAWAL NIKITA KACHRULAL

As we all know ‘Food’ is very important factor of our life which provide us with energy to do our daily activities. In India we saw that traditionally people use to prefer only home cooked foods but now a days most of the people, youngsters & kids prefer to have only Junk or Fast food in their daily meals due to its taste, convenience, easy & instant packet foods etc. This type of food does not provide any kind of nutritional value to our health, in-spite of this they effect negatively to human health which causes different types of diseases. This paper focuses that high consumption of Junk food are unhealthy for human beings and also dangerous as it leads to Obesity, Addiction, High blood pressure, Heart problems, High Cholesterol, Impact on Brain etc. Also, this paper talks about bad things which happen to our body after eating junk food. According to studies Junk food Contains high calories, saturated fats, food colors, salt etc. which effects on growth of human being. So, there is need to continuously remind our today’s generation like children and teenagers not to consume junk food and avoid it totally from our regular meals. It is necessary to improve the eating habits and change our lifestyle to lower the risk on life.

(Junk food, Obesity, Addiction, Saturated fats, High Cholesterol, Nutritional value)

"A study on Buying Behavior of Consumers towards Junk Food & its Impact.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 9, page no.e115-e120, September-2024, Available :http://www.jetir.org/papers/JETIR2409415.pdf

"A study on Buying Behavior of Consumers towards Junk Food & its Impact.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 9, page no. ppe115-e120, September-2024, Available at : http://www.jetir.org/papers/JETIR2409415.pdf