• D. Lilly Evangeline
• D.Amutha
• G.Rajersh
• A. Jenifer

Neuro marketing is a study on the brain’s responses to marketing stimuli. It helps to understand the rationale behind how consumers make purchasing decisions and their responses to marketing stimuli in order to apply those during the time of purchasing. Neuro marketing investigates important purchase decisions taken at a mental, emotional and instinctive level based on the change in the subconscious brain that is under the levels of controlled awareness. This paper presents how neuromarketing has an impact towards the consumers purchasing behavior on food products in India

Consumer Perception; Neuroscience; Neuromarketing

"An Impact of Neuro Marketing In Food Industries", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 9, page no.e653-e658, September-2024, Available :http://www.jetir.org/papers/JETIR2409481.pdf

"An Impact of Neuro Marketing In Food Industries", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 9, page no. ppe653-e658, September-2024, Available at : http://www.jetir.org/papers/JETIR2409481.pdf