• Prof.Geeta G Yamanur
• Prof.Gouri Bullannavar
• Prof.Prakash Naik

Abstract The utilize of communication strategies in promoting has gotten to be a essential component of successful showcasing arrangement, speaking to an component of separation from the competition, which leads to getting, on the one hand, a competitive advantage, and on the other hand, to the solidification of a long-term relationship with the shopper, eventually deciding their dependability, with a eminent impact on the budgetary results of the organization. The determination of fitting communication apparatuses and channels, custom fitted to the interface of the focused on customer section requires a significant exertion on the portion of marketers within the course of disentangling buyer conduct, understanding the affecting factors that shape it within the current financial and social climate, in which the utilize of computerized advances speaks to the foremost appropriate implies of starting and passing on messages to shoppers, as well as from shoppers to the organization. The show consider points the significance of utilizing computerized communication apparatuses on the introduction of the buy choice towards the products/services of an organization, without barring, be that as it may, the require for an satisfactory utilize of conventional showcasing communication instruments. Within the display article, the affect on customer conduct is dissected based on investigate from auxiliary information sources. Keywords: customer Journey, artificial intelligence coordinates, new product developments, computerized touch points

customer Journey, artificial intelligence coordinates, new product developments, computerized touch points

"Impact of digital marketing on consumer behavior in Hubli-Dharwad city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 9, page no.e689-e696, September-2024, Available :http://www.jetir.org/papers/JETIR2409486.pdf

"Impact of digital marketing on consumer behavior in Hubli-Dharwad city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 9, page no. ppe689-e696, September-2024, Available at : http://www.jetir.org/papers/JETIR2409486.pdf