• MD HABIBUR RAHMAN
• Kazi Md Riaz Hosaan

This article explores the vital components of e-commerce that influence customer retention rates, focusing on website usability, product offerings, pricing strategies, and customer service quality. It examines how these factors are interrelated, examines empirical evidence, and discusses their collective impact on customer loyalty in an increasingly competitive market. Given the importance of retaining customers for reducing costs and fostering long-term relationships, understanding these components is essential for e-commerce businesses aiming to thrive in the digital marketplace.

Customer Retention, E-commerce, Website Usability, Product Offering, Pricing Strategy.

"THE INTERPLAY OF USABILITY, PRODUCT OFFERINGS, PRICING STRATEGIES, AND CUSTOMER SERVICE QUALITY ON CUSTOMER RETENTION IN E-COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 9, page no.f646-f651, September-2024, Available :http://www.jetir.org/papers/JETIR2409600.pdf

"THE INTERPLAY OF USABILITY, PRODUCT OFFERINGS, PRICING STRATEGIES, AND CUSTOMER SERVICE QUALITY ON CUSTOMER RETENTION IN E-COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 9, page no. ppf646-f651, September-2024, Available at : http://www.jetir.org/papers/JETIR2409600.pdf