• Dr. Dhirendra Kumar Jena

This research, therefore, delves into the domain of behavioral finance with the purpose of explaining the underpinnings of stock price movements within the banking sector of India, focusing on the following three Domestic Systemically Important Banks (D-SIBs): SBI, HDFC, and ICICI. Applying psychological insights to financial market analysis, behavioral finance provides a lens through which we can see a new way investor behavior influences stock prices over and above traditional market fundamentals. This research will be carried out through the moving average method, which will be used to trace the trajectory of stock prices in relation to the movement of prevailing behaviors of the investors with proper analysis of the stock data of the last five years. These findings bring out the time-persistent mental factors, such as crazy flashiness, that determine stock prices from the model of irrational investors, noticed by standard economic theory. Thus, the pattern of the behavioral investors shown by the analysis is concurrent with notable stock price fluctuation, pointing, therefore, to predictiveness between behavioral trends and market results. This paper hence makes academic contributions in the field of behavioral finance and, at the same time, provides some practical observations helpful for investors and financial institutions while wrestling with complications on the stock market. Through an integrated behavioral finance perspective, this research proposes the critical necessity that more nuanced investment strategies take into account the psychological dimensions of investor decision-making.

Behavioural Finance, Stock Price Movements, Investor Behaviour, Domestic Systemically Important Banks (D-SIBs), Moving Average Method.

"Understanding Stock Price Movements through Behavioral Finance: A Study on SBI, HDFC, and ICICI Banks in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 10, page no.b227-b241, October-2024, Available :http://www.jetir.org/papers/JETIR2410128.pdf

"Understanding Stock Price Movements through Behavioral Finance: A Study on SBI, HDFC, and ICICI Banks in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 10, page no. ppb227-b241, October-2024, Available at : http://www.jetir.org/papers/JETIR2410128.pdf