• Aashika P Mukherjee
• Aditi Jain
• Chippy Mohan
• Sandhya D

Hustle culture has become a prominent part of college student life in Bangalore, blending entrepreneurial ambition with the pursuit of financial independence and self-actualization. This study investigates the driving factors behind student hustling, its effects on academic performance and personal well-being, and the long-term implications for career development. Through a combination of literature reviews, surveys, and interviews, the research explores both the benefits, such as skill-building and professional networking, and the risks, including burnout, stress, and poor work-life balance. The findings aim to provide insights into how educational institutions can better support students in managing the challenges of balancing hustle culture with academic success.

Hustle culture, College students, Entrepreneurship, Academic performance, Well-being, Burnout

"The Rise of Hustle Culture in Bangalore College Students: Navigating Ambition and Academic Balance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 10, page no.c298-c306, October-2024, Available :http://www.jetir.org/papers/JETIR2410331.pdf

"The Rise of Hustle Culture in Bangalore College Students: Navigating Ambition and Academic Balance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 10, page no. ppc298-c306, October-2024, Available at : http://www.jetir.org/papers/JETIR2410331.pdf