• N Y Mrinal
• Mayank Agrawal
• Dhruv S Gwalani
• Chippy Mohan
• Sandhya D

This study examines the impact of the Goods and Services Tax (GST) on consumer behavior in India, focusing on price sensitivity and purchasing patterns. With the implementation of GST in 2017, significant shifts in pricing structures have occurred, influencing how consumers perceive value and make purchasing decisions. Through a comprehensive analysis of consumer responses to price changes, this research identifies trends in spending behavior across various demographics. By employing both qualitative and quantitative methods, the study reveals that price sensitivity varies significantly among different income groups and geographic locations, ultimately shaping purchasing habits. The findings provide valuable insights for policymakers and businesses in understanding consumer dynamics in a post-GST landscape.

GST, consumer behavior, price sensitivity, purchasing patterns, India.

"GST and Consumer Behavior: A Study of Price Sensitivity and Purchasing Patterns in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 10, page no.c759-c762, October-2024, Available :http://www.jetir.org/papers/JETIR2410381.pdf

"GST and Consumer Behavior: A Study of Price Sensitivity and Purchasing Patterns in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 10, page no. ppc759-c762, October-2024, Available at : http://www.jetir.org/papers/JETIR2410381.pdf