UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 11 | Issue 10 | October 2024

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Volume 11 Issue 10
October-2024
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2410389


Registration ID:
549616

Page Number

d804-d811

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Title

AWARENESS OF CONSUMER RIGHTS AND BUYING BEHAVIOUR OF HIGHER SECONDARY SCHOOL STUDENTS

Authors

Abstract

The present research investigates the level of knowledge regarding consumer rights and consumer buying behaviour among higher secondary school students. It seeks to gauge students’ knowledge on fundamental consumer rights inclusive of safety, information, choice, redressal and education and analyze how this knowledge affects their consumers’ choice. This paper adopts descriptive and analytical approach, questionnaires were administered on 100 students from Govt. Model B.H.S.S. Thycaud. The results show that students’ knowledge of consumer rights is moderate with a mean of 13.2 and SD of 2.712. Such breakdown reveals that majority of the students have average awareness and a portion of students being below average, proving lack of knowledge is present. This research also features differences in students’ buying behaviour with regards to factors like brands, price sensitivity and impulse buying. There is a massive gap between being aware of one’s rights and exercising those rights especially in terms of seeking remedy. The author argue for the need for specific educational initiatives to enhance consumer rights knowledge and knowledge application in school curriculum, and policy reforms to support enhanced consumer education. In this case, increasing the education of consumer rights, the students are protected from being ill-prepared and exploited consumer in the marketplaces.

Key Words

Consumer rights, buying behaviour

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"AWARENESS OF CONSUMER RIGHTS AND BUYING BEHAVIOUR OF HIGHER SECONDARY SCHOOL STUDENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 10, page no.d804-d811, October-2024, Available :http://www.jetir.org/papers/JETIR2410389.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"AWARENESS OF CONSUMER RIGHTS AND BUYING BEHAVIOUR OF HIGHER SECONDARY SCHOOL STUDENTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 10, page no. ppd804-d811, October-2024, Available at : http://www.jetir.org/papers/JETIR2410389.pdf

Publication Details

Published Paper ID: JETIR2410389
Registration ID: 549616
Published In: Volume 11 | Issue 10 | Year October-2024
DOI (Digital Object Identifier):
Page No: d804-d811
Country: Pattambi, Kerala, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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