• J.P.Pramod
• Harshita Vyas
• Shivani Varma

The growing significance of intellectual property rights (IPR) in today's rapidly evolving technological era cannot be overstated. As artificial intelligence (AI) continues to exert its influence, the stakes for IPR have reached unprecedented heights. It scrutinizes the shortcomings of current IPR systems in order to address the complexities of AI-generated works and innovations. The study is based on an investigation of the interplay between IPR law and technology and it aims to propose practical solutions for safeguarding intellectual property rights while fostering creativity in the technology era. It argues that these rights are under threat and being transformed by the radical changes associated with these forces, while also exploring the potential opportunities that they offer for building a robust and just innovation ecosystem. The present paper is an attempt to focus on the changing landscape of Intellectual Property Rights in India, with a focus on the latest trends in patent applications filed by different states and academic institutions. Drawing on state-wise data, it provides the overall numbers and graphs indicating the spread and growth of patent applications. The case study adds a realistic overview of intellectual property protection and leads on to the prime steps necessary for the protection of inventive ideas. The study also puts forward a new concept, the "Data Bank," as an example of personal intellectual property, and describes its probable impact and importance of protection of such an inventive idea in the competitive world of the present era. By examining the challenges and opportunities presented by the intersection of IPR, this study aims to contribute to the ongoing discourse surrounding these issues and to shape the future of intellectual property rights in the digital age.

Intellectual property rights, innovation, copyright, patent, trademark, digital rights management, intellectual property law reform.

"A Study on Safeguarding Innovation: Exploring Intellectual Property Rights: Trends, Challenges, and Strategies for Protection", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 10, page no.e214-e221, October-2024, Available :http://www.jetir.org/papers/JETIR2410422.pdf

"A Study on Safeguarding Innovation: Exploring Intellectual Property Rights: Trends, Challenges, and Strategies for Protection", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 10, page no. ppe214-e221, October-2024, Available at : http://www.jetir.org/papers/JETIR2410422.pdf