• Dr.J.Sankari

Corporate Social Responsibility (CSR) refers to the ongoing efforts made by businesses to enhance economic growth and improve the lives of workers and their families, as well as the entire society. The reason for the study is to investigate, using a thorough research approach, how the public views corporate social responsibility (CSR). The study entails the collection of primary data through the use of structured questionnaires. The results of this study throw an important light on respondents' views and experiences with corporate social responsibility (CSR) in Chennai. The analysis's recommendations state that businesses should prioritize CSR initiatives, while the government ought to enhance awareness of CSR among startups and provide tax incentives to encourage CSR participation. By adopting a comprehensive approach to CSR, corporations in Chennai can promote sustainable development, build trust, and contribute to inclusive growth, thereby acting as catalysts for societal improvement.

Corporate Social Responsibility (CSR), Perception, and Sustainable Development

"A STUDY OF PUBLIC PERCEPTION TOWARDS CORPORATE SOCIAL RESPONSIBILITY IN CHENNAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 10, page no.f228-f233, October-2024, Available :http://www.jetir.org/papers/JETIR2410520.pdf

"A STUDY OF PUBLIC PERCEPTION TOWARDS CORPORATE SOCIAL RESPONSIBILITY IN CHENNAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 10, page no. ppf228-f233, October-2024, Available at : http://www.jetir.org/papers/JETIR2410520.pdf