• Kuldeep D. Tayade

This study investigates the variables impacting Amravati, Maharashtra, India, customers' newspaper-buying behavior. The emergence of digital media has caused a tremendous upheaval in the newspaper industry, and understanding consumer preferences is essential to survival and expansion. This study looks into how consumers' decisions are influenced by elements like perceived legitimacy, brand loyalty, pricing, accessibility, and content. According to the findings, consumers' changing requirements and the availability of digital alternatives are impacting their purchasing decisions, even though conventional variables like content and pricing are still important. The research offers valuable perspectives for Amravati-area newspaper publishers on how to effectively adjust to current market conditions and maintain a loyal readership.

Newspaper buying behavior, consumer preferences, Amravati region, Maharashtra, India, digital media, content, price, accessibility, brand loyalty, perceived credibility, market dynamics and readership.

"A Study of Factors Affecting the Buying Behavior of Newspapers of Consumers in Amravati Region, Maharashtra, India.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 10, page no.f242-f244, October-2024, Available :http://www.jetir.org/papers/JETIR2410522.pdf

"A Study of Factors Affecting the Buying Behavior of Newspapers of Consumers in Amravati Region, Maharashtra, India.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 10, page no. ppf242-f244, October-2024, Available at : http://www.jetir.org/papers/JETIR2410522.pdf