UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 12 | Issue 10 | October 2025

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Published in:

Volume 11 Issue 10
October-2024
eISSN: 2349-5162

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Published Paper ID:
JETIR2410558


Registration ID:
548060

Page Number

f572-f576

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Title

FACTORS INFLUENCING THE RURAL CUSTOMERS IN E-BANKING SERVICES: A STUDY IN ERODE DISTRICT

Authors

Abstract

Banking in India has been a protracted journey. It has seen a variety of changes because of innovations and technologies. The primary objective of this paper is to analyse the factors influencing the rural customers while using e-banking services in erode district. For the present study, primary data have been used and they have been collected from 300 sample bank customers by using questionnaire. The 300 bank customers have been selected by using convenience sampling method. The collected data have been analysed by using Garrett Ranking Technique. The result revealed that Speed in operation is the major factor to influencing the e-banking customers.

Key Words

Banking, E-banking, E-banking technology and ATM.

Cite This Article

"FACTORS INFLUENCING THE RURAL CUSTOMERS IN E-BANKING SERVICES: A STUDY IN ERODE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 10, page no.f572-f576, October-2024, Available :http://www.jetir.org/papers/JETIR2410558.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"FACTORS INFLUENCING THE RURAL CUSTOMERS IN E-BANKING SERVICES: A STUDY IN ERODE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 10, page no. ppf572-f576, October-2024, Available at : http://www.jetir.org/papers/JETIR2410558.pdf

Publication Details

Published Paper ID: JETIR2410558
Registration ID: 548060
Published In: Volume 11 | Issue 10 | Year October-2024
DOI (Digital Object Identifier):
Page No: f572-f576
Country: erode, tamil nadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2410558
Published Paper PDF: https://www.jetir.org/papers/JETIR2410558

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