• Anupa Bora
• Dr. Ashish Raina

This study investigates the geographical and cultural significance of underrated and unexplored tourist destinations in a northeastern Indian state. While famous attractions draw many visitors, numerous lesser-known sites offer unique experiences and reflect the region's rich cultural heritage. The research highlights the tourism potential of these hidden treasures and discusses how they can provide development opportunities for local communities. It also explores effective marketing strategies to raise awareness among tourists, encouraging them to visit these overlooked locations. Additionally, the study addresses challenges such as limited infrastructure, environmental concerns, and the need for proper conservation efforts to protect these valuable sites. By promoting responsible tourism, the aim is to ensure that local cultures and ecosystems are respected and preserved for future generations. The findings suggest that highlighting these lesser-known destinations can boost the tourism sector while benefiting local economies and enhancing community well-being. Overall, this research emphasizes the importance of recognizing and promoting these hidden treasures, encouraging more travelers to explore the diverse beauty and cultural richness of the region, and supporting sustainable practices that protect these unique sites.

Underrated Destinations, Cultural Heritage, Tourism Potential, Sustainable Development, Marketing Strategies

"Discovering Assam’s Hidden Treasures: A Study of Underrated and Unexplored Tourist Destinations in Assam", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 10, page no.f857-f875, October-2024, Available :http://www.jetir.org/papers/JETIR2410592.pdf

"Discovering Assam’s Hidden Treasures: A Study of Underrated and Unexplored Tourist Destinations in Assam", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 10, page no. ppf857-f875, October-2024, Available at : http://www.jetir.org/papers/JETIR2410592.pdf